Natalie Westerholt

Creative Director and Brand Storyteller based in New York City.

I help brands find their voice and make it count — through strategy that sees the whole picture, creative that connects, and execution that gets it done.

For nearly a decade, I've worked with mission-driven brands and startups where wearing multiple hats wasn't optional — it was the job. I've led creative teams, directed campaigns, managed communities, and jumped in front of the camera when needed. I'm the person who can map out a 360° strategy in the morning and shoot recipe content in the afternoon, who listens to what customers actually say and translates it into work that serves the business, the audience, and the creative vision all at once.

I believe brands shape culture, so I'm drawn to the ones trying to shape it for good.

Let's Work Together

Whether you need a creative partner for a campaign, someone to shape your brand voice, or a strategist who can also shoot the content — I'm interested in projects where creativity meets purpose.

Current Focus: Freelance creative direction, brand strategy, and content consulting for mission-driven brands. Open to full-time opportunities at agencies creating cultural impact.

What I Do

Creative Direction & Storytelling
Leading teams and campaigns from concept to execution, maintaining creative vision across all touchpoints.

Brand & Content Strategy
Connecting business goals with audience needs through messaging, positioning, and channel strategy.

Content Creation & Production
Copywriting, art direction, video production, photography — creating the work, not just directing it.

Community Engagement & Growth
Building and nurturing communities through authentic conversation and customer-first communication.

Projects

Print

Digital

  • "Natalie is an incredible community leader and our team is inspired by the way she handles all conversations and comments. The good, the bad, the complicated, and everything in between.”

    Former Manager

  • “Natalie could teach a Masterclass in handling customer engagement in a manner that is in alignment with your brand."

    Alltrue Customer

  • "The thoughtfulness with which she approaches everything and anything is a hallmark Natalie trait."

    Alltrue Head of Growth

  • "I'll probably say this 20x over, but I can’t express how lucky this company is to have Natalie. I've never seen such cross-partner organization with upfront information and copy."

    Alltrue Design Director

  • “Natalie is the spark that everyone wishes they had in themselves.”

    Friend